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The sport like such is an element of big social significance, but also cultural, political, economic, psychological... Anthropological in sum. During the Franco dictatorship to promote the sport through the mass media was used as part of its ultranationalist policy and demobilization social agent
Ultranationalist politics practiced by the dictatorship needed sports myths that can compete with athletes from other countries. An interesting example is Joaquín Blume, Barcelonan gymnast, Guillermo Timoner (1955) and Federico Martín Bahamonde (Tour de France's winner, 1959) in cycling or the victory in the Hockey on skate Championship of Barcelona 1951. There was a media promotion of national sports complementary football.
This instrumentalization of sport in national key was used as a demobilizing of society. At the same time, sports were the only public areas where the regionalist feelings enjoyed a certain freedom of expression. There was a clear connivance of the authorities, who sought railroaded controlled channels such feelings. All these elements were present in the football, which will become from the fifties in the main mass spectacle. A quintessential sport demobilizing as satisfying any kind of nationalism, with an interesting paradox: its most famous star players were (and are) almost always foreigners. In fact the football was used systematically on the eve of the most conflictive days (May 1, for example), in order to depoliticize the workers' demands.
The media created the demand that they met in a feedback cycle. It was the radio the primary means of promoting football as a spectacle of mass, contributing at the same time creating programming slot male specifically focused on sports, with advertisers and sponsors based products traditionally considered "masculine" like alcoholic beverages. For radio stations, sports became big business. Speakers star appeared in sports broadcast specialist who used their own language and sensationalism.
In Radio Alcoy, the sports were increasingly important. In the 50 were still low weight. Highlighted two programs. At the local level, "Boletín deportivo" with speech and directed by Mario Silvestre and chronicles of José Perez Valls. And internationally, "Antena deportiva" (1955), focusing on minority sports. The agreement with the Cadena SER, 1962 has linked with the famous program "Carrusel deportivo" featuring live from 4 pm the results of the National Football League. Without forgetting the "Vuelta Ciclista a España." Meanwhile, "Boletín deportivo" continued to function as reference for own production, being the basic space that kept listeners abreast of developments in local sports, especially the CD Alcoyano.
University of Alicante. University library. Fonoteca