In the contemporary age, industrialisation and urban life created new forms of coexistence and favored the social conditions for the development of mass communication, a new type of communication that revolutionized almost all levels of life, individual and collective.
El trade, politics, sociability, education, entertainment, psychological, moral and cultural patterns... in a double direction, taking into account that individuals and societies helped and it continues to help for its part shaping specific action these media and their models. And the radio played an essential role in that process during the 20th century.
Trying to attribute the invention of the radio to a single person is impossible, because its development and dissemination was only possible with the contributions of a number of scientists, inventors and pioneers (Hertz, Maxwell, Tesla, Popov, Marconi, Julio Cervera,...), as also of previous technologies and different industries. It is true that the broadcasting of stable and regular programming was born in USA at the end of the year 1920.
The telephone and the Telegraph (and to a large extent also the radiotelegrafo) were private media at a distance, but broadcasting as such appeared as a means of mass communication: issuing Center directing his message to the publico-destinatario. It meant putting the world within the reach of anyone. Listeners needed a complex receiver to capture emissions, for which the existence of electric network was essential. I.e. a previous infrastructure was needed. Suffice it to say that in Spain only from the 1930s was generalized housing with electrical installation incorporated, generally in urban environments. The press came to almost everywhere but required certain cultural level to be enjoyed. The radio, however, virtually as an interclass means, developed a modern transmission technology of oral, inherent to human culture.
Did his capacity to reach millions of people simultaneously perfect as political propaganda and information, but also of entertainment and advertising tool. The most profound change that introduced his diffusion was the personal and social life according to a rigorous schedule is structured, including the hours of free time. On the other hand, a public screening of the phenomenon was added next to the individual and family level. Each one in his house, most of the citizens had heard the same thing and they could comment on society.
The radio was the first medium of communication and cultural entertainment set tailored to the family unit: an article essentially domestic, though at first only for the more affluent. But also social, because it was common to hear the radio in bars, recreational and political circles and other similar spaces. Another area in which the radio influenced in a very direct way was in the musical, eliminating the acoustic, spatial and mechanical limitations of the surround: not transformed music, but it is the role of it in life and everyday culture. These and other factors contributed culturally to transform the lives of women dedicated to their work.
University of Alicante. University Library. Fonoteca