Title: French advertising and propaganda: "Francia en marcha"
Duration: 12 min., 49 seg.
Sound collection: Radio Paris. Ramírez/del Campo
Summaries: Visita a una fábrica de palas excavadoras y entrevistas a miembros de una delegación española que han llegado de visita a la misma
Among the group of recordings that have been preserved, a group of them was made with obvious intent to provide advertising and propaganda from France. Do not forget that Radio París was first and foremost a state broadcaster, born to spread French propaganda abroad. This radio propagandist policy was particularly reinforced after De Gaulle's return to power, determined to give the grandeur of its past glories back to the Gallic country, in a period in which France was losing the last remnants of its empire. It needed to become a strong, independent nation, and to form a Franco-German axis that would be the real engine of the Europe of nations. After De Gaulle assumed power in 1969, his right hand, Georges Jean Raymond Pompidou, decided to deepen on the way drawn up by the old general, especially the promotion of France through the radio media. Hence, the content of many of these recordings means a real legacy for the history of France, which was saved with the intervention of Julián Antonio Ramírez and Adelita del Campo.
Among those propaganda tapes and advertising of all kind of French things, the demand of a historical memory of France and its important figures, along with tourism promotion, stand out. Eventhough, most of the tapes bring together those two elements in a single program. Many others, however, simply show different sides of France, especially the ones related to culture, folklore and industry. All these recordings are eloquent enough and it is not worthy to get into them them beyond the summary contained in the catalogue. Julián Antonio Ramírez recalls it in his memoirs:
"(...) I remember a letter in which a gentleman said to me that I did too much French propaganda. Indeed, I confess I did, in abundance: I won't have time to recall the week I spent in the industrial area of Grenoble (hydraulic laboratories which had Spanish customers, precision engineering companies, etc.), or the description of the opening ceremony of the Winter Olympic Games in the same city, or the reports in La Rance tidal power plant, or the Celtic Music Festival in the Brittany, or a famous power shovels factory in the North, or the ten days we spent in the region of the Castles of the Loire (where I met commander Carrasco, my companion of the Maquis, who was working in the Hotel de España in Valençay), or the week to promote tourism in the French Basque Country (...)" (Ici Paris, 345).
Among the tapes about historic demand, it is included Grandes Figuras de la Historia Francesa ("Great figures of French history"), by Adelita del Campo, Eugenio Domingo and Julián Antonio Ramírez. It was broadcast in the early seventies (and under the presidency of Pompidou) and it has a total of four programs on characters such as Maximilien Robespierre (I y II), Claude Joseph Rouget de l'Isle, Georges Jacques Danton y "the man of the armisticie of 1918". We must add the special programs broadcasted on important dates (such as the Louis XIV especial on the date of his 250th anniversary), which is a common practice in most media.
The most usual were the mixed programs, that is, programs that emphasized the historical nature of the places touristically promoted. Most of them, specially the ones of the early seventies, must be mentioned. For instance, Personalidades y piedras en la historia de Francia ("Personages and stones in the history of France"), (I y II) , in which the title is already significant, by Adelita del Campo, Julián Antonio Ramírez and Julio Domingo. It preserves two recordings. It was also important to Paseando por Francia ("A walk through France"), by Adelita del Campo and Jean-Paul Philip, which was based on the description of routes taken by some of the major figures of the past (such as Joan of Arc), still visited today, contained in six recordings (I, II, III, IV, V y VI). It is also kept a recording of "Invitación de los Castillos del Loira" ("Invitation to the Loire Castles"), with Julian Antonio Ramírez, and Guía Turística ("Tourist Guide"), about the storming of the Bastille in 1789.
In addition, other programs related to other aspects of France were "Francia en marcha" (France in progress) and "De turismo por Amboise" ("Travelling around Amboise"), both by Julián Antonio Ramírez, who only has a recording on the matter. The first, abaut a visit to a shovel factory, and the second, abaut a visit to a fishing rod factory.
University of Alicante. University Library. Fonoteca